My experience with Gouldson Legal commenced with a bold vision: to elevate their brand through a transformative advertising campaign; ‘Compensation Claims. Made Easy’. As the driving force behind our collaboration, along with the team at Ravel, I seized the opportunity to showcase my strategic prowess and creative ingenuity. The biggest challenge was navigating the legal stipulations with what is and isn’t acceptable when advertising for a legal firm.
Leading the pitch and securing the contract was just the beginning. I assumed full responsibility for client management and project execution, steering every aspect of the campaign from conception to completion. Managing the creation of compelling creative concepts and pitching them with confidence, I ensured alignment with Gouldson Legal’s objectives and audience preferences.
The impact of our initial campaign reverberated throughout the legal landscape, yielding a significant increase in leads and enquiries for the firm. Building on this success, I initiated negotiations to expand our engagement into a full service outsourced marketing partnership.
Transitioning Gouldson Legal’s marketing strategy from reactive to proactive, I orchestrated a holistic approach that encompassed branding, advertising, and digital marketing. My ability to understand their unique challenges and deliver tailored solutions cemented Ravel’s position as their creative and marketing partner.
The evolution of the partnership stands as a testament to my ability to drive tangible results and foster lasting client relationships.