Whilst at Ravel, I successfully pitched and secured Nuflow as a strategic client, leading the charge in providing comprehensive marketing, creative and content solutions that drove significant results and fostered a long-term partnership.
Client Overview
Nuflow, an Australian pipe relining service, operates across Australia, New Zealand, and parts of Asia, offering innovative solutions to residential and commercial clients. Their patented relining technology sets them apart from competitors, enabling them to repair pipes without disruptive excavation. Our collaboration with Nuflow began in 2018, evolving into a robust and enduring relationship, servicing the main Nuflow brand as well as many of their franchisees.
The Challenge
Nuflow faced challenges with their digital presence, having encountered dissatisfaction with previous agencies’ efforts in website development, SEO, and PPC management. Seeking a holistic solution, Nuflow sought an agency capable of providing a comprehensive suite of services, including branding, website redesign, copywriting, SEO, PPC advertising, social media management, graphic design, video production, and photography.
The Solution
Leveraging the team’s expertise, I addressed Nuflow’s multifaceted needs with a strategic approach. We began by developing a comprehensive brand style guide, ensuring consistency across all digital and print collateral. Photography and video shoots followed, capturing compelling visuals for website, brochures, and marketing materials.
My focus then shifted to website optimisation, where we reverse-engineered Nuflow’s existing WordPress site to align with brand guidelines while enhancing speed, performance, and on-site SEO. Additionally, we provided ongoing SEO, PPC management, and social media services to amplify Nuflow’s online presence and drive conversions.
As a testament to our success, our partnership expanded to include digital services for Nuflow franchisees nationwide, further solidifying our position as trusted partners in their digital journey.
Results
The brand and marketing campaigns gained very positive feedback from the client which resulted in a further extension of the services that Ravel were engaged for. The website and digital marketing efforts yielded remarkable outcomes:
- Website Performance Rating Score surged from 61% to 94%.
- SEO improvements resulted in a significant increase in ranking keywords and top 3 search results.
- A staggering 617% increase in organic website sessions and a 345% increase in goal completions from organic traffic.
- Website load time decreased from 8.2 seconds to 0.9 seconds, an 89% increase in speed.
Client Testimonial
“I highly recommend Ravel as a creative agency. They have provided us with exceptional service levels, delivering campaigns promptly and with such brilliant creativity and design. They have worked effortlessly together with us to understand our requirements and needs. I am looking forward to more exciting times including the development of animated materials as well as graphic design elements.”
Jackie Perris – Marketing Manager
Nuflow